The questions worth asking your customers — organized by the moments of the relationship. Some belong in a survey; the best ones you ask to their face.
“How would you feel if you could no longer use this product?”
Best in a survey
From Sean Ellis · Founder, GrowthHackers · originator of the product-market-fit survey
The arc
No questions here yet — the universal canon still applies.
No questions here yet — the universal canon still applies.
Collections
The product-market-fit starter pack
The shortest path to a defensible read on product–market fit — the question that defined the category, plus the discovery probes that explain the score.
3 questions
Discovery interview essentials
Past behavior over hypotheticals. The questions that keep customer interviews honest.
3 questions
Questions the greats ask
The canon — the exact questions practitioners who defined the craft reach for first.
4 questions