Trigger a 2–3 question popup when someone abandons signup, asking what stopped them and capturing real-time friction points.
Improve trial conversion rate with a micro-survey after 3–5 days of trial use.
Activate users effectively at signup and ask questions to refine your product.
Pinpoint friction in tours, docs, and support.
Once a user completes the key first task (e.g., first project), ask 'What helped most?' and 'What tripped you up?' to optimize your walkthrough.
After the user hits your core value milestone, ask 'Did you find what you were looking for?' (yes/no + comment) to validate that activation event.
Battle-tested methodology to validate how well your product fits the market
Give users a way to provide feedback as easily as possible via your app or website.
Regularly list features and ask users to rate frequency (never/weekly/daily) and satisfaction (1—5) to identify power features and candidates for sunset.
Deliver a single-question widget ('How's it going today?') after sessions to maintain a live sentiment barometer.
On cancellation, ask 'What's the main reason for leaving?' with a list of options plus 'Other' to capture primary churn drivers.
Before renewal, email 'How likely are you to renew?' (0—10) plus 'What would make you more likely to renew?' for early win-back insights.
Ask active accounts 'Which additional capabilities would you consider adding?' via a checkbox list to inform roadmap and sales outreach.
When usage exceeds a threshold (e.g., >80% of seat limit), automatically prompt if they need more seats or premium features to drive timely expansion.
Ask 'How likely are you to recommend us?' (0—10) plus an open comment, the industry standard for referral potential.
For promoters (9—10), follow up with 'Would you be willing to share a quote or join a case study?' to convert satisfaction into social proof.