Consider
6 questions for this moment of the customer relationship.
“When was the last time this problem actually cost you something, and what did you do about it?”
Best in an interview
From Rob Fitzpatrick · Author of The Mom Test
“What almost stopped you from signing up?”
Best in a survey
From getuserfeedback.com · Editorial
“If our product didn't exist, what would you use instead?”
Best in an interview
From April Dunford · Author of Obviously Awesome
“What job were you hiring this product to do?”
Best in an interview
From Clayton Christensen · Author of Competing Against Luck
“When did you first start looking for something like this?”
Best in an interview
From Bob Moesta · Author of Demand-Side Sales 101
“Tell me about how you do this today.”
Best in an interview
From Cindy Alvarez · Author of Lean Customer Development