Collection
Discovery interview essentials
Past behavior over hypotheticals. The questions that keep customer interviews honest.
“When was the last time this problem actually cost you something, and what did you do about it?”
Best in an interview
From Rob Fitzpatrick · Author of The Mom Test
“Tell me about the last time you tried to solve this problem. Walk me through what actually happened.”
Best in an interview
From Teresa Torres · Product discovery coach · author of Continuous Discovery Habits
“What were you trying to get done when you ran into this?”
Best in a support chat
From Jared Spool · Founder, UIE · usability researcher