Collection
Pricing & willingness to pay
How much is it worth, and what would they actually pay — the questions that price a product honestly.
“At what price would this be so expensive that you wouldn't consider buying it?”
Best in a survey
From Peter van Westendorp · Dutch economist; originator of the Price Sensitivity Meter (ESOMAR, 1976)
“What would you expect to pay for something like this?”
Best in a survey
From Madhavan Ramanujam · Partner at Simon-Kucher; author of Monetizing Innovation
“Is this a must-have, a nice-to-have, or something you don't really care about?”
Best in a survey
From Madhavan Ramanujam · Partner at Simon-Kucher; author of Monetizing Innovation
“What is this actually worth to you — in concrete terms?”
Best in an interview
From Hermann Simon · Founder of Simon-Kucher; author of Confessions of the Pricing Man
“If we charged based on just one thing, what should it be?”
Best in an interview
From Kyle Poyar · Operating Partner at OpenView; product-led growth and SaaS pricing