Collection
Questions the greats ask
The canon — the exact questions practitioners who defined the craft reach for first.
“How would you feel if you could no longer use this product?”
Best in a survey
From Sean Ellis · Founder, GrowthHackers · originator of the product-market-fit survey
“Tell me about the last time you tried to solve this problem. Walk me through what actually happened.”
Best in an interview
From Teresa Torres · Product discovery coach · author of Continuous Discovery Habits
“When was the last time this problem actually cost you something, and what did you do about it?”
Best in an interview
From Rob Fitzpatrick · Author of The Mom Test
“What were you trying to get done when you ran into this?”
Best in a support chat
From Jared Spool · Founder, UIE · usability researcher