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SaaS Activation

Product-market fit survey

Battle-tested methodology to validate how well your product fits the market.
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About

This survey uses a proven methodology to measure how well your product satisfies market needs. It helps identify whether you're building something people want and provides actionable insights for product development and market positioning.

Target audienceUsers who have reached their core value milestone
Trigger
  • 2–4 weeks after signup
  • after completing first key action (creating first project, etc.)
User effort5 questions, about 3 mins

Playbook

1Filter responsesFocus on users (personas) that are most important to your product today. Ignore the rest.
2MeasureCalculate the percentage of users who would be “very disappointed” without your product. Your goal is 40% or higher.
3Find key differentiatorsNote what “very disappointed” users love about your product — this is your key differentiators.
4ActFocus all your energy on unlocking your key differentiators for “somewhat disappointed” users. Ignore “not disappointed” and “no longer using”.
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