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New survey builder post cover illustrationHomeSurveysProduct-Market FitProduct-Market FitShareViewSaveElementsLong questionHow would you feel if you could no longer use our product?Long questionWhat type of people do you think would most benefit from our product?Long questionWhat is the main benefit you receive from our product?Long questionHow can we improve our product for you?Long questionWhat would you use as an alternative if our product was no longer available?Add elementEnd of survey messageMessageThank you for your feedback!How would you feel if you could no longer use our product?Please describe...
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Survey builder

Building a survey used to mean filling out a form and imagining the result. Now you edit the survey itself — what you see is what your respondent gets.

You add a question, then click Preview to see what you actually made. It looks off. Back to the editor, change it, Preview again. Building a survey has always had this stutter — you edit in one place and find out what you built in another.

We rebuilt the survey builder to remove the stutter. What you edit is the survey itself — the same layout, type, and spacing the respondent sees — not a form that describes one. Change a question and you're looking at the change.

Reordering is dragging a question where it should go; it stays there. A multiple-choice option is edited on the option. The preview isn't a panel in the corner — it's the survey, and it's there the whole time. You're editing what the respondent receives, so it's right on their phone for the same reason it's right anywhere: there's no second mobile version to keep in step.

Even the end-of-survey message is part of it, link and all. The last thing a respondent sees is the easiest to leave generic, so we made it as editable as the first.

You ship what you saw. Nothing surprises the respondent, because nothing surprised you.