Add your name and a photo

A survey form without a face feels like a piece of inventory the team was required to ship. A survey with a real person on it feels like the person took twenty seconds to ask. Different sentence, different response rate.

The research is consistent. Across mail surveys, email invitations, and rideshare reviews, the visible trace of a specific asker can roughly double the rate at which people answer. Until now, getting that lift required a per-survey design lift of its own. Today it doesn't.

What is in it

A name. A title. A photo. Set once per asker, or per workspace, picked on any new survey or message. The chosen person shows up on the survey, the in-app banner, and the follow-up email, so respondents see the same face from the moment they are asked through the moment they reply.

If you have more than one person sending different kinds of asks — a designer running onboarding surveys, a founder doing customer interviews, a product manager checking in on trials — each shows up as themselves. The respondent sees the right person for the right ask.

How to use it

Add the asker once in settings: name, title, photo. From there, every new survey or in-app message takes a one-click pick. The face carries through to every channel automatically.

The trick is unit cost. The research has been clear for forty years; what kept teams from using it was the per-instance work of personalizing every ask. With the asker set once and applied everywhere, the personal version costs the same as the corporate one. The lift is just there for the taking.