SaaS Advocacy

Net promoter score (NPS)

Measure customer loyalty and route detractors, passives, and promoters to the right follow-up.
Use template

About

This NPS template captures a clear loyalty signal and then asks targeted follow-up questions based on the score. You can quickly diagnose detractor issues, understand passive gaps, and activate promoters while keeping each path short and relevant.

Target audienceActive customers
Trigger
  • 30 days after activation
  • Quarterly for active accounts
User effort5 questions, about 2 mins 30 sec

Playbook

1SegmentSeparate detractors (0-6), passives (7-8), and promoters (9-10).
2RecoverPrioritize detractor themes and assign owners to resolve root causes quickly.
3ActivateTurn promoter momentum into testimonials, referrals, and case studies.

Frequently asked questions

More high-performing survey templates to help you grow your SaaS business

Product-market fit survey

Battle-tested methodology to validate how well your product fits the market.

View template
Trial health survey

Improve trial conversion rate with a micro-survey after 3–5 days of trial use.

View template
Feedback form

Give users a way to provide feedback as easily as possible via your app or website.

View template
All templates

Grow faster with user feedback

In-app user onboarding, surveys, and embedded forms for feedback-fueled product growth

Get started free